From the Archive: A New Form of Design Firm for Startups

This episode originally aired on September 16, 2021.

How can design firms center less on the “design for hire” model and more on building relationships with innovative young companies? In this week’s episode, we learn more about a new type of design firm for startups. Sam is joined by Bret Recor, the Founder and Creative Director of award-winning design agency Box Clever. Bret chats about the process of this new hybrid model where Box Clever actually takes a stake in the companies that they work with, which allows them to be more of a partner to these companies. He shares more on how this approach looks different from the “Design for Hire” model. Later on in the show, they are joined by Jamison Pereira, Co-founder of Eddi, a new startup that is launching a sustainable soap dispenser for the modern home. Together they chat about collaborating during lockdown and the power of good design.

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From the Archive: A New Form of Design Firm for Startups