Create Authentic And Impactful Brands With Neo Khama

In this latest episode, award-winning, multi-disciplinary designer Neo Khama shares how we can create impactful brands that are authentic to our character, life story, and our mission. 

Neo Khama works with boutique wellness, lifestyle and beauty entrepreneurs to create thoughtful and compelling brands. She is passionate about bringing an entrepreneur’s creative vision to reality, and empowering founders to create a brand they love and are proud of. Having run a successful design business for the last 10 years she understands the roll-coaster ride that most entrepreneurs go through, having followed her gut to leave a fashion marketing role in London to move to Shanghai and pursue a freelance design career, despite her lack of graphic design training. Her previous marketing roles ensure that Neo learnt the importance of story-telling and being able to reach an audience with effective communication.

In today’s episode, we discuss- 

• What elements should lead the way as we go about cultivating our brand persona?
• What role does personal clarity play in the process? 
• We always have to take into consideration - the market trends and what appeals to the target audience, how do we do that without smothering our authenticity? 
• Spinning our stories or making it appealing from a marketing perspective in terms of design, how do we balance that in a way so that we still show up as we are and connect with the audience without self-distortion?
• What goes into building a successful brand? 
• Managing negativity especially when it's aimed at our work

Resources mentioned during the episode-

Neo's Website - https://neokhama.com/

The Brand Stylist - https://www.thebrand-stylist.com/

Raw Milk Podcast by Beth Kirby - https://tunein.com/radio/Raw-Milk---The-Creative-Business-Podcast-about-social-media-marketing-branding-blogging-p1138192/

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