76. Pre launch strategy & selling with Damien Law - Founder at Effin’ Good Snacks

We cover a lot of ground on today's episode with Damien with a huge focus on his current pre launch strategy and formula. This is an awesome episode for anyone out there looking to hit the ground running with a growing mailing list and audience on TikTok, some sales in the bank and a big buzz around your launch into the marketplace. 

Get out your pen and paper - I think that Damien is executing a textbook pre launch strategy and I can guarantee that there will be something that you will be able to take and put right into play within your own business. 

Damien is currently in the process of reinventing your favorite sugar and carb-loaded cookies from childhood, by replacing them with Almonds and a sweetener blend (Allulose & Monk Fruit) 

No dairy or gluten. No long ingredient list with big words. Just a sweet, delightful treat that'll satisfy your late-night sweet tooth.

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Web: https://effingoodsnacks.com/ 

LinkedIn: Damien Law

TiKTok: @damienlaw123

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Listen on Apple, Spotify, Amazon & Google Podcasts

Please support this podcast by checking out our show sponsor

FoodPak: https://www.foodpak.com/

A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com