BONUS EPISODE: BACK BY POPULAR DEMAND- The Important Difference Between Marketing & PR
“Do I need a full-time person on marketing in my company?” Yes. “OK, then I’ll have someone to handle PR & Marketing.” No. PR & Marketing are different subjects. They have tools in common, but woodwork and ironwork both use hammers and I wouldn’t let a cabinetmaker shoe my horse. “So do I need a full-time person on PR?” Probably. Listen to this bonus episode and decide for yourself.
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