EPISODE 100!! Life Lessons with ”The Tattooed Realtor” Justin Mercer

Justin started his career working in schools at after school programs, including sports and as a math tutor. Working in a Title 1 school, he taught other teachers how to work with the kids. He then worked for Pepsi for 10 years, and he fell off the cliff–the long hours and stress hurt two marriages. However, he always loved real estate but wasn’t sure how to get into the industry. He didn’t have the look, and had some tattoos on his face and head. He saw people dressed nice, starting their day at 8AM, and he had already been to work for 5 hours. He eventually hit a wall–felt stuck in his job, wanted his kids back, wondered who would hire him. He was stuck. 

This gave Justin motivation to do something different with his life. He has already done a lot of research on the industry, and then he signed up for real estate school that night. He finished his coursework in two weeks. While still working 60 hours a week, he started selling homes right after he got his license. Two years have passed and Justin has seen great success. It has not been without challenges–some people have thoughts that people with tattoos can’t be in real estate, but that is not true at all. So many people have been supportive, and it has fired him up. His “why” is to shut down unprovoked negativity. It’s hard to argue with success, and that’s what he was aiming for!

Justin finally left his day job and went full into real estate–and then Covid hit. But he put all his ideas and plans he had been working on into play, and used his experiences and comedy to really stand out in the market. He created funny videos, got attention, and then leaned into perception of work and success to believe in his success. Justin’s marketing approach led to even greater success, and he is now one of the most well-known agents in the valley and even has billboards around the city. Notably, he also gives tattoos as a closing gift. Talk about a way to stand out from the crowd!

Contact Justin by email at justin@calltattoo.com. Visit Justin’s real estate website, Call Tattoo Real Estate Group. Stop by his Facebook page or his Instagram page to see what’s new with his real estate business. 

Follow David at @daviddmorse on Instagram and Joe at @joe.quattrucci. Join David & Joe at Keller Williams Arizona Realty, where productive agents redefine their business. Reach out by DM, email at davidmorse@kw.com or directly at 480-767-3000.