Build Community Not Pipelines - Minute Mondays EP_61

Build Community Not Pipelines - Minute Mondays EP_61

Too many times do I hear people tell me stuff like, i've tried Facebook & Instagram Ads and it didn't work, I didn't get any leads. I tell them that's the exact problem they have, getting leads is their only objective.

In 2022 the whole point of social media isn't to get leads, it's to build relationships and be social with people. I have no idea why we can't get it straight that the old school message of buy buy buy isn't something that people of today are receptive to. People want to buy things from people they know, like and trust.

How do you get known to people so you can build that Know, Like and Trust Factor? That's Easy! Brand, build your brand, work on it consistently. It's not a one and done scenario.

When you build a brand, people will try to relate to you and get to know you, this gives you the opportunity to get to know them and to take interest in their lives. Once you show them that you care, then they will care about what you show them. You have now achieved the Know, Like and Trust Factor.