Episode 44, Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success

In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and Training, at Morgan Lewis, Ali Bone delves into the detail of how to identify the right BD training programs to invest in, and how to measure their success. 

Amanda and Debra discuss:

• How to recognise which programs to launch and invest in 
• How to track and measure the success of these programs
• The impact of the pandemic on delivering the various BD programs at the firm
• Advice for those looking to be successful in the long term in legal marketing and BD

Catch part one of the conversation with Amanda and Debra here, where they share how their unique experiences and approach to innovation ensure future BD success at the firm.