36: How to Understand the Customer “Why” by Sridhar Ramanathan

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Sridhar Ramanathan, Co-founder and General Partner of the Aventi Group, is a 25-year veteran of enterprise technology companies. As the Marketing executive for Hewlett-Packard’s IT Outsourcing business, a $1.1B unit, he was responsible for worldwide marketing and the services portfolio management. He also held profit & loss responsibility for electronic messaging outsourcing and e-services business units. Sridhar holds an MBA from the Wharton School of Business.

 

Sridhar highlights the following:

• Do your homework as a preparation
• Use the language of the customer
• Share your insights to add value
• Listen and validate what you hear
• Be humble and confident
• Be ambitious but don’t be pushy
• Engage with your prospects on social media

You can connect with Sridhar through linkedin: linkedin.com/in/srramanathan