Soulfully Strategic Entrepreneurship
Business:Entrepreneurship
Content strategy…ahhhhh, welcome to running a business in 2022. You’ve heard of the term, but what does it all really mean? Content strategy is a plan in which you use content (written, audio and/or visual) to achieve your business goals. Honestly, this isn’t really anything those guys (and gal) from Mad Men haven’t already done. Content strategy is what millennials and gen z call marketing. It is an elevated form of traditional marketing because we have so many ways to share our ideas and so many platforms to share them on.
Content strategy sounds easy enough, but you’re probably wondering how to implement it. In this week’s episode, I discuss how to work smarter and not harder by going back to the basics and being more intentional about what content you put out.
Here’s an overview:
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