Why Product-Led Growth is the Ultimate Go-to-Market Strategy For Category Defining Companies
In today’s episode, we’re doing something a little different and will focus entirely on the topic of product-led growth with Dan Schoenbaum, Managing Partner at High Tide Advisors — an advisory firm that helps cybersecurity companies develop and execute high-growth go-to-market strategies. With over $5B in successful exits, IPO experience and many buy-side acquisitions, Dan’s battle-tested approach has been proven highly effective and impactful and we're excited to share with you the lessons he's learned along the way.
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