How to Differentiate Your Brand and Find the Whitespace with Adamya Sharma, CEO and Founder of NEOPOP E127

Finding the whitespace in the market to carve out a niche is the first step to differentiating your brand.  What attributes do consumers want in an F&B brand? Will the consumer adopt your differentiation? Is it valuable to them?   

Do you think you can start something from scratch? Do you have a great concept? Could you enter the most competitive and cutthroat city in the world (I'm talking about you, NYC!)? Adamya answered yes to all three of those!

Connect with Adamya Sharma on LinkedIn: https://www.linkedin.com/in/adamyasharma/

NEOPOP: https://www.drinkneopop.com/

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 127 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE