I love a good networking event. but I know not everybody loves that process. They're often confused and frustrated with how to start the conversation and where to go after they've opened it. Laura Templeton suggests you start by ditching the pitch mentality.
Start by crafting a short "I help" statement. So when someone asks what you do, you an say I help . . . That makes the conversation about your customers not you. The next trick is to have a great set of questions you can use to get the other person talking.
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