Supply Chain Regenerative Farming with Zane Adams, Co-CEO FedUp Foods and Kevin Scott, the CPG expert E129

By now you have heard about regenerative farming, permaculture, and sustainable supply chains. The Biggest Little Farm movie showed us what a complete ecosystem looks like, and how it all works together. 

Today you will meet a mission-forward company that built a business around a similar mission. Zane Adams, Co-CEO of FedUp Foods joins me and Kevin Scott, the CPG expert to discuss their brand, Buchi, and their journey to find regenerative farmers for their supply chain.  

Connect with Zane on LinkedIn: https://www.linkedin.com/in/zane-kareem-adams-b2897929/

Buchi - https://www.drinkbuchi.com/

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevin-scott-14b14b7/

• Origin Story
• Mission forward
• The extractive food system
• Regenerative farms
• It started with sugar
• Nutrient density VS quantity
• People, Plants, Profits 

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Join me on my mission to discover what makes these companies different, better, and special.
• Episode 129 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE