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SSAC

Sports

Continuing to Grow in the Esports World

2022-07-07

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Chris Greeley - Head of Esports in North America and Oceania, Riot Games

Alyson Walker - Chief Commercial Officer, OverActive Media

Tricia Sugita - CEO, FlyQuest Sports

Doug Watson - Head of Esports Insights, Riot Games

Greg Kim (moderator) - Head of CLG, Madison Square Garden Sports

As esports rapidly gains popularity, leagues and teams are facing new and exciting challenges engaging their digitally native audiences. The opportunity is huge: 2.5 billion people play online games, generating nearly $1 billion in esports revenue. Leveraging social media, streaming platforms, special in person events, limited merchandise drops, and much more, esports organizations are redefining the approach to fandom. This panel brings together perspectives from CLG, FlyQuest Sports, Riot Games, and OverActive Media to discuss those strategies, what they mean for esports, and the lessons traditional sports can learn to drive better digital fan engagement.