Carl Anthony, Managing Editor of Automoblog and AutoVision News, examines the key data points and findings from Kelley Blue Book. He looks at things through an experiential marketing and economics lens, wondering if this will hurt how consumers view ADAS and if automakers run the risk of trying to over-monetize software-defined architectures.
"On one hand, as someone who works in automotive, the data is fascinating as data like this often is," Anthony said. "However, as a consumer who sticks to a budget, it's a bit concerning, as we have been watching the average transaction price for new cars reach historic highs again and again since at least 2018."
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