Collective Media Group unveils new sports division, launches Brazil 2002 doc

Claire McArdle, co-CEO of Collective Media Group talks to Broadcast Sport reporter Max Miller about the company's newly-launched sports production wing, Collective Media Sport.

The division is behind the highlights programming for golf's The Legends Tour and forthcoming feature doc, Brazil 2002: The Real Story, which tells the story of the team who were victorious at the 2002 FIFA World Cup.

Collective Media Group launched last year, having been set up by two former execs from ViacomCBS - McArdle and Rebecca Knight. It focuses factual and entertainment content, with its premium sport content produced through Collective Media Sport, which launched in February.

In the podcast, McArdle explains how it works with rights holders, clubs, federations and brands to help develop and distribute content around their own IP. The aim is to help clients broaden their appeal and gain a new audience, especially a younger audience.

She talks about the growth of sports docs and how women's sports is under-represented in sports documentaries and how content can be created around this untapped market.

McArdle also explains about how Collective Media Group has recruited a diverse workforce, the staff shortage in the industry, and where growth opportunities lie for the company.