Behind the Numbers: an EMARKETER Podcast
Business:Marketing
The Daily: Snapchat’s Sales Slump, How to Engage Gen Z on Social Media, and TikTok Games | Aug 2, 2022
On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
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