Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer)
Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer. Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness.
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