Female Entrepreneurs: Sinead O’Donnell’s business spirit shines in the darkest of times

It is not always clear what the future holds. Plans are laid down and ideas cultivated but life often has a way of reshaping those plans.

This is the third episode of our four part series, in partnership with Tarasis Enterprises, Supporting Female Entrepreneurs.

In 2019, Benburb-based beautician Sinead O’Donnell was hard at work laying the foundations for her own brand of self-tanning products. Then, in 2020 with the onset of the Covid Pandemic her world was suddenly upended with the untimely and tragic passing of her beloved father, Patrick Hughes.

Despite her incredible heartache, Sinead was acutely aware that her dad would not have wanted her to put paid to her new venture. So, with his devotion to her in mind, she decided to dedicate her line to his memory and thus PH20 Tanning was born.

Two years on, Sinead has continued to develop her line. PH20 is currently being stocked by over 5o retailers, secured by none-other than Sinead herself, and is set to launch a new and exciting product in the very near future.

With her sunny disposition, radiantly positive outlook on life and her quiet grit and determination it is patently clear that this female entrepreneur has a glowing future in business ahead of her.