Podbean logo
  • Discover
  • Podcast Features

    Your all-in-one podcasting solution.
    Blog to Podcast

    Turn your blog into an engaging podcast.
  • Livestream

    High-performing audio live, without limits.
    Podcast Studio

    Easy-to-use audio recorder app.
  • Podbean AI

    AI-Enhanced Audio Quality and Content Generation.
    Podcast App

    The best podcast player & podcast app.
  • Ads Marketplace

    Join Ads Marketplace to earn money
    through sponsorship on your podcast.
    PodAds

    Manage your ads with dynamic ad insertion capability.
  • Apple Podcasts Subscriptions Integration

    Effortlessly publish and manage exclusive episodes for your
    Apple Podcasts subscribers directly from Podbean.

  • Live Streaming

    Receive livestream rewards from your audience and earn
    recurring income from your Fan Club membership.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
    • Livestream
    • Podbean AI
    • Blog to Podcast
    • Podcast Studio
    • Podcast App
  • Monetization
    • Ads Marketplace
    • Apple Podcasts Subscriptions Integration
    • Live Streaming
    • PodAds
  • Advertisers
  • Enterprise
  • Pricing
  • Discover
    • Log in
    Sign up free
Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Business:Marketing

The Daily: How Much is Ad Spend Wavering, Co-Exclusive Streaming, and The Perfect Ad Song | Aug 22, 2022

The Daily: How Much is Ad Spend Wavering, Co-Exclusive Streaming, and The Perfect Ad Song | Aug 22, 2022

2022-08-22
Download

On today's episode, we discuss how much ad spending has wavered so far, what to make of Procter & Gamble cutting back on ad spending, and what our outlook is for the rest of 2022 and beyond. "In Other News," we talk about whether co-exclusive streaming rights will catch on and how agencies pick the perfect song for their ads. Tune in to the discussion with our analyst Paul Verna.

 

For sponsorship opportunities contact us:
advertising@insiderintelligence.com


For more information visit: https://www.insiderintelligence.com/contact/advertise/


Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

© 2022 Insider Intelligence 

view more

More Episodes

Reimagining Retail: The Unofficial Most Interesting Retailers List (June) | Jun 26, 2024
2024-06-26 1.3k
The Daily: The Power of Full Funnel Activation, a Shifting Path to Purchase, and What's Next for In-Store Retail Media | Jun 25, 2024
2024-06-25 1.4k
The Daily: What Kind of Impact Apple Intelligence Will Have, What This Means for OpenAI, and Get Ready for the AI PC | Jun 24, 2024
2024-06-24 1.2k
The Weekly Listen: How News Consumption on Social Media is Different, New Digital Price Tags, and Virtual Store Employees | Jun 21, 2024
2024-06-21 1.5k
The Daily: How Far Have The TV/CTV Scales Tipped and A Shuffle At The Top For the CTV Ad Streamers | Jun 20, 2024
2024-06-20 1.3k
The Daily: More Very Specific 2024 Predictions (Part 2)—Measuring Retail Media, Starbucks Drones, and Publishers and AI | Jun 18, 2024
2024-06-18 1.4k
The Daily: More Very Specific 2024 Predictions (Part 1)—A Paramount Sale, Nordstrom's Next Move, and NBA TV Rights | Jun 17, 2024
2024-06-17 1.3k
The Weekly Listen: The Biggest AI Story No One Is Talking About, YouTube Takes Over the TV, and Personalized Seat-Back Ads | Jun 14, 2024
2024-06-14 1.5k
The Daily: What a TikTok Ban Could Do to Social Search and How AI-Powered Chatbots are Changing How We Look for things | Jun 13, 2024
2024-06-13 1.3k
Reimagining Retail: Why Retailers Are Launching New Store Formats, Which Ones Have Worked, and Which Ones Have Not | Jun 12, 2024
2024-06-12 1.3k
The Banking & Payments Show: Why Gen Z (and Gen Alpha!) Financial Literacy Matters | Jun 11, 2024
2024-06-11 1.3k
The Daily: Ad-Supported vs. Ad-Free Viewers, How Streamers are Driving Revenue, and How TV Consumption Looks in a Few Years | Jun 10, 2024
2024-06-10 1.4k
The Weekly Listen: Navigating Google's 'AI Overviews', The Best New Membership Perk, and Does Every Brand Need a Personality? | Jun 7, 2024
2024-06-07 1.4k
The Daily: News and AI Divided—The NYTimes Sues OpenAI, Other Large Publishers Strike Deals, and How This All Shakes Out | Jun 6, 2024
2024-06-06 1.4k
Reimagining Retail: Retail Pulse Check—Why Prices Are Still a Hot Topic, How People Derive Value, and Why Things Feel Bad | Jun 5, 2024
2024-06-05 1.3k
The Daily: How GPT-4o Can Help Employees at Work, How GenAI Will Shape Teams, and Will AI Have a Seat on the Board? | Jun 4, 2024
2024-06-04 1.4k
The Daily: How The Way Creators Make Money is Changing, Virtual Influencers, and Who Americans Trust with AI | Jun 3, 2024
2024-06-03 1.3k
The Weekly Listen: Caitlin Clark's Effect on The WNBA, Netflix Now Shows NFL Games, and Is TikTok Already YouTube? | May 31, 2024
2024-05-31 1.5k
The Daily: Measuring Influencer Marketing Efforts, a "People's" Bid to Buy TikTok, and Meta Shuts 'Workplace' | May 30, 2024
2024-05-30 1.4k
Reimagining Retail: The Unofficial Most Interesting Retailers List (May) | May 29, 2024
2024-05-29 1.4k
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks

  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers

  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101

  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podcasting Smarter
    • Badges
    • Resources

  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2024 Podbean.com