89. The first 12 months is a ride with Dana VanVeller - Co Owner and Operator of Brightside Foods

Today's episode is another great example of a business idea kicking around that came to life during the pandemic. Dana shares her experience of getting Brightside from concept to reality - covering everything from some early iterations, product and brand development and pricing strategy.

There’s no doubt that an experienced team capable of leveraging a lifetime of knowledge is on a winning path - keep an eye out for Brightside and let their tasty food blow you away!  

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Founded by the folks who brought you The Burrow (formerly known as Bandidas Taqueria), and launched in July, 2021 Brightside Foods make vegetarian and vegan, restaurant quality handmade frozen meals that are quick, convenient and incredibly tasty!

Their collection includes some Burrow classics like the Habanero Hot Sauce and Cornbread, as well as some original creations like the ever-popular Pinto Pocket, Breakfast Burrito, and Spicy Bean & Cheese Burrito. 

For the remainder of 2022, to receive 20% off your order you can email dana@brightsidefoods.com with the subject line "PACK HEAVY DEAL" to arrange a pick up time on weekdays before 4pm. This is a one time use offer.

Feast: Recipes and Stories from a Canadian Road Trip: A Cookbook

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Linktree: https://linktr.ee/brightsidefoods 

Email: dana@brightsidefoods.com   

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Listen on Apple, Spotify, Amazon & Google Podcasts

Please support this podcast by checking out our show sponsor

FoodPak: https://www.foodpak.com/

A review and a positive rating will help to get this show into more business owners / operators ears - and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com