How To Choose A Referral Agent! -EP 153

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to talk about  the right way to interview a referral partner. According to Jenn most people don't refer enough; It's not only for people who are moving out of your area, but you can refer inside of your area as well. Depending on your client, you might want to give them a couple of choices, says Monica. Tune in.

 

Episode Highlights:

• Jenn says that often people first look inside of their brokerage.  Could that be a mistake?
• It is important to interview several agents before referring, says Monica. 
• When your friend reaches out to you and says, hey, do you know anybody in Wyoming or whatever, ask proper questions like: would you like a couple names, do you want to interview? Would you like me to interview? Or pick one for you? What do you want? 
• One of the first things you can just do is start reaching out to a couple people that are on your radar for whatever reason and see if they answer the phone or return your call in a timely fashion, suggests Monica. 
• When Jenn inquires about a referral agent, it is important for her to know how many deals they handle and who would be the contact person with the client.
• Monica won't prefer to refer to an agent who has a team because that buyer's agent will have to give a split to her, split to the team and a split to the broker.
• Jenn says that whether an agent has a team or not it is important to note that their sole job is to help your client find something and everything else is taken care of. 
• What about being aware of the production awards inside other companies, how does it help?
• If you are in a market like Ohio and you have maybe family in Florida or California where their average price is a lot higher than those referral checks are like more than our regular Commission check, says Jenn.
• If you have friends all around the country whether they have lived there forever, they move there or whatever. You can talk to those people out of town, friends via a Facebook friend list you can post just to them, and you can begin educating them as to why they would want your help in identifying and finding a local real estate agent, says Monica.
• As a real estate agent, we have agreed somehow to be called by everyone, says Monica. 
• Jenn says that when referring agents, you will have to think what is best for your clients and this is the case for generating so that you can make decisions that are based on your client generating enough leads so that you are making decisions that benefit your clients. 
• Monica suggests that when referring agents treat this like a source of income.
• Tiebreaker, Scotty Hernandez, from Oklahoma City eXP joins the conversation. He also owns a photography company called Scatterscape.
• When selecting referral agents, Scotty usually starts by asking how long they have been in the business. 
• In Oklahoma City, not everybody knows about ticketing. Scotty discusses how it works there.

3 Key Points:

1. What you can do is find the best person for your client and that could be in or outside of your brokerage, says Jenn.
2. Jenn and Monica discuss how important it is to refer to those agents who have a proper process. 
3. When it comes to selecting a referral agent, usually Scotty tries to find someone that's within his group already referring agents.

 

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• Scotty Hernandez 405-420-1941

• Scotty@Hernandezhomegroup.com

 

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