Business
“Distinctive Competencies are rarely a product feature because a distinctive competency isn't easily copied and product features. If you come out with a new product feature today, your competitor could copy that within a few months.”
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Pragmatic instructor Mark Stiving will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.
Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization.
They also discuss:
- What are distinctive competencies and why do they matter
- Examples of distinctive competencies at big brands (Disney, Amazon, LinkedIn, Zappos and Walmart)
- How to get more differentiation for your products
Enroll in Foundations on Demand Today to learn more about finding your company’s distinctive competencies >> https://www.pragmaticinstitute.com/product/foundations-on-demand/
More Episodes
Where Is Product Heading?
2017-08-31
2017-08-31
A Peek Behind the Curtain: Website Redesign
2017-08-24
2017-08-24
Why Is Sales & Marketing Alignment So Hard?
2017-08-17
2017-08-17
Why Pricing Belongs Front and Center
2017-08-10
2017-08-10
The Ins and Outs of Price Increases
2017-07-27
2017-07-27
Why Pricing Matters
2017-07-20
2017-07-20
Eating Our Own Dog Food, Part III
2017-07-13
2017-07-13
Lessons from the Field: Win/Loss
2017-07-06
2017-07-06
Improving Your Website Content
2017-06-22
2017-06-22
Creating a Great Customer Experience
2017-06-08
2017-06-08
Eating Our Own Dog Food, Part II
2017-05-25
2017-05-25
The Business of Sports
2017-05-18
2017-05-18
Pricing and Customer Values
2017-05-11
2017-05-11
Technology and Professional Services
2017-05-04
2017-05-04
Pricing for International Markets
2017-04-27
2017-04-27
Get this podcast on your
phone, FREE
