Calculating the Cash Needed to Prototype and Launch your New Product

In this episode...

Sofeast's CEO Renaud Anjoran and Adrian kick off the episode by talking about Hong Kong's new and improved immigration and Covid procedures and the heatwaves and droughts in China that have been affecting manufacturing there.

The main topic is getting to grips with is calculating how much money is required for prototyping and then launching your new product - a popular question for many entrepreneurs and SMEs who aim to bring their new product concept to market!

 

Show Sections

00:00 - Greetings.

00:37 - How visiting Hong Kong in August 2022 has become easier.

04:20 - What effects are the heatwave and drought in China, especially in the Western provinces of Sichuan and Chongqing, having on manufacturing?

09:13 - The psychological side of launching a new product and how ambition affects a product launch.

14:46 - What are the finance numbers involved?

• What's your investment required to be ready for manufacturing (NRE costs)? 
• How much is the unit cost going to be? 
• What will the selling price be?

22:59 - What's included in these costs? (action & item breakdown)

1. NRE costs

1. Total landed cost per unit (production & shipping cost)

32:39 - Why do many products end up being sold at a loss?

35:06 - Other 'hidden issues' that don't always show up in the calculations.

37:39 - In summary.

 

Related content...

• Sofeast can support you when bringing your new product to market in almost all aspects discussed in this episode, for instance, select our NPI support solution
• Explainer: Hong Kong’s ‘3+4’ Covid-19 hotel quarantine arrangements for international arrivals
• China drought causes Yangtze to dry up, sparking shortage of hydropower
• New Product Launch Process
• What Are Your Non-Recurring Engineering Costs for Production in China?
• Getting To Grips With Non-Recurring Engineering Costs (NRE) [Podcast]
• How to calculate landed cost
• Dangers of Amortizing Development Costs in the Production Price

 

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