The StartUp to ScaleUp Game Plan
Business
Bastian Karweg is the Group CEO at Echobot & Leadfeeder – these 2 saas ventures were recently acquired & merged by Great Hill Partners to create a ground-breaking sales intelligence & go-to-market platform & appointed Zoominfo's former CEO, Derek Schoettle, as their Chairman.
We explored:
- the strategic thinking & ambition behind the Echobot & Leadfeeder "arranged marriage"
- the opportunity to combine PLG with sales-led growth in an impactful go-to-market strategy
- key challenges & opportunities of unifying the 2 brands & the platforms
- the "unfair advantage" of having Zoominfo's former CEO as your Chairman!
- how to build a culture of trust throughout your business
- the ways in which the pandemic has super-accelerated digital adoption in Europe
For more insights into Echobot & Leadfeeder check out https://www.echobot.com/ & https://www.leadfeeder.com/
And for advice on recruiting exceptional leadership talent for B2B Saas scale-ups check out https://alpinasearch.com/
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