When does ”under promise, over deliver” become under charging for great service?

This question came up in a conversation with a client. How do those of us who actually provide a highly niche and valuable service set ourselves apart from those who have the bravado to say a big number and provide (how do I say this nicely) nonsense?

In the coaches coaching coaches to coach coaches world (yes, sadly that is a thing) they preach that you should put a huge price tag on your services just to show they are valuable, regardless of how useful they actually are.

There is also the idea that if you give away or charge very little for great service, people will see the value and want to pay for more of it.However, does giving amazing service at a bargain price simply set the bar low for the value you offer?

This was an interesting conversation with Helena Bouchez, Kerry Barrett, and Melissa Deally. As you will hear, the panelists have different approaches.

What do you think? How do charge a fair price and set yourself apart from the noise?

Connect with the panelists:
Helena Bouchez: https://www.linkedin.com/in/helenabouchez/
Kerry Barrett, Emmy-Winner: https://www.linkedin.com/in/kerrybarrett/ 
Melissa Deally: https://www.linkedin.com/in/melissadeally/ 
Dr Robyn Odegaard: https://www.linkedin.com/in/robynodegaard/

Want a summary of the Quick Hits I post every week, plus the links to the LinkedIn pages of each of the panelist to show up in your in-box every week? Just let me know where to send it: https://drrobynodegaard.com/quick-hits-notifications/

#QuickHits are designed to exercise your brain by letting you listen in on an unscripted conversation to get other people's thoughts on pertinent subjects. If you would like to join a conversation or have a topic you would like to hear discussed, please message me. https://www.DrRobynOdegaard.com 

#pricingstrategy #greatservice