Entrepreneur Stories 4⃣ Inspiration
Business:Careers
245: From Fashion Model to Nutritional Bar Startup! How Lizanne Falsetto Sold her Business & Started a New Brand: betterland foods™.
Lizanne Falsetto is the Founder and CEO of Betterland Foods. Years before she became a world-renowned CEO, Lizanne Falsetto began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and desire to solve a personal problem. On that table, the original thinkThin bar was created: a revolutionary bar that would become one of the most sought-after health foods on the market.
Lizanne is a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle 20 years before the widespread adoption of the ketogenic diet. As thinkThin scaled to reach a global audience, Lizanne became the first in the industry to stamp “gluten-free” on product packaging, ultimately paving the way for an entirely new retail category on store shelves: the nutrition bar. Lizanne’s original instinct for a clear market opportunity in health food evolved into a 20-year tenure as CEO of one of the fastest-growing health food brands in history. thinkThin was acquired by Glanbia in late 2015.
Lizanne founded Betterland Foods on the vision of a kinder, more sustainable food system. She and her team are committed to innovating in several categories to deliver the next evolution of accessible, clean, and protein-rich products that deliver superior taste and health while treading gently on our planet, creating a better food future for all. Lizanne is also an active member of the Young Presidents’ Organization (YPO), a board member of the Global Health & Wellness Network, Mayo Clinic Champion, host of the Vitality podcast, and the 2021/2022 Chapter Chair of the Pacific Coast Gold Chapter.
This Episode is Sponsored By:
Want to Support the Show? Well we'd love for you to join our Patreon Group! What's in it for you? Well you'll instantly get a scheduled call from Austin, where he'll help you with your current or future business... Sign-Up Now at millionaire-interviews.com/patreon. 😀😎😍
*** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Lizanne Falsetto. ***
Support this Podcast via Patreon
Feedback? Questions? Comments? We would love to hear from you! Hollar at us via: Facebook Group (@MiPViPs), or Twitter (@acpeek or @millionairepod), Instagram (@millionaire_interviews), LinkedIn (@austincpeek), Facebook (@millionaireinterviews), or Email: austin@millionaire-interviews.com. 😎😍😀
Create your
podcast in
minutes
It is Free