One of the most difficult tasks for new mothers is undoubtedly feeding the baby. There are so many decisions to make, and you never know if you’re making the right ones. Since so many parents believe they are not receiving adequate support throughout this process, our guest for today decided it was her responsibility to facilitate this journey for them. Her name is Andrea Ippolito, and she is the founder and the CEO of SimpliFed.
Andrea is a warm and contagiously positive person who decided to devote her career to guiding pregnant and postpartum women through the journey of feeding their newborns. She founded SimpliFed as a result of her own experience with inadequate healthcare solutions. Andrea is here today to share her story about a recent multimillion-dollar success, to provide information on breastfeeding, and to swarm us with her positivity, humility and kindness. So, take a seat and enjoy the show!
You can subscribe or listen to previous episodes of the Busine$$ of the V podcast by clicking here.
TOPICS COVERED:
QUOTES:
“Most parents both breastfeed and use formula. 85% of women start off breastfeeding and most at some point transition to formula.” (Andrea)
“What I learned is that so many women seem to need that hands-on approach, e.g. this is the way you place your breast, this is the type of pillow hold you should use, etc.” (Dr. Dweck)
“The way we see ourselves is we are complimenting [the in-person care delivery] and improving access to care.” (Andrea)
“As we are contracting with health plans, we commonly hear things like ‘There is one lactation consultant in network for 350,000 members’.” (Andrea)
“Going live with TRICARE was particularly powerful for me just because there is no better patient population to serve than military families and veterans.” (Andrea)
“Oftentimes we hear people describe their journey and it doesn’t seem quite as linear as yours.” (Rachel)
“Something I’ve come across in practice and I don’t have an answer to are some of the judgements placed on people who choose not to nurse, and I don’t mean because they have a medical issue that makes it impossible.” (Dr. Dweck)
“We do a lot of listening upfront, starting during pregnancy but also, of course, postpartum, to understand what [the parents’] goals are and what their needs are. And then, based on their goals, we work to design a plan that works for them.” (Andrea)
“You said something early on in the conversation very casually, that you just closed $6 million in funding. I know that you don’t pull something like that out of a magic hat, and you said it very casually, but I know that it wasn’t a casual effort.” (Rachel)
“It is so important to embed yourself in networks as much as possible and look out for people that maybe don’t have as thoughtful networks or as rich networks as you do.” (Andrea)
“Getting those kinds of numbers and having 6 firms with term sheets are among the best stats that I’ve ever heard, and I’ve been doing this a long time.” (Rachel)
“When you look in the market size, a lot of times people will refer to us as a niche. We are serving all people born in the US and we’re serving their parents, so stop referring to women’s health as anything as niche because we are half the population and our economic force is powerful as heck.” (Andrea)
FURTHER RESOURCES:
Website: www.simplifed.com
Instagram: @simplifedbaby
Andrea @LinkedIn
LINKS FOR BUSINE$$ OF THE V:
Website: www.businessofthev.com
Dr. Alyssa Dweck: https://drdweck.com
Rachel Braun Scherl: www.sparksolutionsforgrowth.com/about-rachel-braun-scherl/
Create your
podcast in
minutes
It is Free