Behind the Numbers: an EMARKETER Podcast
Business:Marketing
Reimagining Retail: The ’Lipstick Effect’ and Other Unexpected Consumer Trends During Economic Uncertainty | Oct 26, 2022
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what to make of the so-called "lipstick effect" and talk about some other uncanny economic trends that tend to occur during periods of economic uncertainty. Then for "Pop-Up Rankings," we rank the four brands benefiting from lipstick effect-type behavior. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor.
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