Download - The Daily: Google’s Growth Hits the Brakes, Apple Search Ads, and Live Sports’ Relationship with Cable | Nov 8, 2022

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Behind the Numbers: an EMARKETER Podcast

Business:Marketing

The Daily: Google’s Growth Hits the Brakes, Apple Search Ads, and Live Sports’ Relationship with Cable | Nov 8, 2022

2022-11-08

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On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

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Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.

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