EP51: ”Life as a Creative Ad Agency Founder” with guest Marc Wesseling

Life as a Creative Ad Agency Founder

Join host Christopher Schoenwald of the Podcast, “LIFE AS A..” as he chats with Marc Wesseling of the widely respected and awarded Tokyo | Singapore based creative agency UltraSuperNew (USN).

Reasons to Listen:

This fascinating conversation bounces in and out of topics not limited to:

+A backstory of how Marc quickly came to realize that a degree in law was not going to set him up for career / life fulfillment

+How winning the Red Bull account back in 2008 utterly shifted the trajectory of UltraSuperNew

+What it’s like running two creative agencies in two distinctly unique Asian markets (Japan / Singapore)

+Marc’s personnel structure and strategy relating to setting up operational success of USN

+A strategic redefining of the old adage ‘customer is king’ and how that plays into managing staff and building culture at USN

+How USN's art galleries and exhibitions play into their company strategy, creative excellence and employee fulfillment initiatives

+A fascinating discussion on the intersection of advertising and its social and cultural impacts by way of exploring an UltraSuperNew Skyn Condoms client and case study

+Hear about some other fun things USN is playing around with including the launching of a virtual art gallery, leveraging the power of NFT’s and an artist residency program

+ Much more!

This upcoming talk is chock full of deep insight, humour and a lot of fun. It will be of great interest to both those within and outside the ad industry.

To learn more about Marc and his work, you can check out the following links:

Website

LinkedIn

Twitter 

Instagram 

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-Christopher

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