Top Things You Are Doing That Hurt Your Business- EP 166

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to bring out the real issues, addressing the main things that you are doing that are hurting your business. Many real estate agents know there are things that they need to change but they don’t. It is time to stop doing the things that are damaging your business and move in the right direction. Tune in now. 

Episode Highlights:

• Everyone knows that lead generating gives them money but why is it then that so many don’t do it?
• Jenn says that lead generation is the number one thing that you have to get right.
• Agents fall into the trap of thinking that lead generation has to look the same as everybody else.
• Why do you think that lead gen has to be some torturous thing? Let Jenn and Monica know on the Facebook page.
• Are you a secret agent? Monica points out this is where a lot of agents take a downfall.
• Many people actually love what real estate agents do and want to see it on Social. Monica recommends coming from a place of contribution, not asking for business with the formula: Inform. Educate. Demonstrate. And Entertain.
• You can’t just post about real estate and magically get business, Monica explains.
• Jenn says stop thinking that you need to do everything! 
• Jenn and Monica have resources that help you calculate what money making activities you are doing versus other things that you should delegate.
• What about transaction coordinators?
• You cannot have a scarcity mindset. Monica talks about how it holds you back. You have to take the leap and start acting like the person that you want to be.
• There is great value in having a growth mindset and educating yourself as well as choosing carefully who you surround yourself with. 
• Connect the dots with your why. Monica talks about the “nowhere between two somewheres”
• Agents are taking overpriced listings in this shifting market. You have to protect your reputation. 
• The people who are active buyers and should buy the home are in it in the first 7-10 days as a general rule and it has not changed.
• You have to be comfortable selling your knowledge.
• Tiebreaker, Nicole Ward joins the conversation. She is a real estate agent in Northeast Ohio. Her podcast is called Confessions Of A  Wife, Mom, and Realtor. She teaches a lot of CE courses as well.
• Nicole gives her top two things that are damaging real estate agents' business. 

 

3 Key Points:

1. Lead generation is the number one thing you have to learn to do well in your own way; Also, you can’t be a secret agent…If people don’t know what you do, they will forget about you. 
2. Do you think that you’re the best real estate agent? Your confidence and mindset will directly affect your trajectory. 
3. You have to protect your reputation as a realtor. Monica warns against the situations that will hurt your reputation quickly.

Resources Mentioned:

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• https://www.facebook.com/RealtorMomMasterclass
• https://www.facebook.com/TheKeyGroupOhio
• https://www.thekeygroupohio.com/