Frankly Speaking | S5 E8 | Simon Anholt, Founder of the Good Country Index

In this episode of Frankly Speaking we speak to Simon Anholt, the Founder of the renowned Nation Brand Index and an independent policy advisor to nearly 60 countries worldwide. We ask him whether Qatar’s $220 billion investment into the FIFA World Cup is money well-spent, whether troubled nations can ever change their global reputation, and what cities such as Riyadh, Dubai, or Doha must do to become the next London or New York.