Marketing a Legal Tech Start-Up on a Global Scale

I spoke with Sacha Kirk, the co-founder and chief marketing officer for Lawcadia, an Australian software company that helps in-house legal teams manage their outside counsel relationships, including selection, budgeting, and spend. We discussed the genesis of Lawcadia, why it is necessary for in-house legal teams to leverage technology to manage their outside counsel, the associated challenges, the best practices for marketing a legal tech start-up on a global scale, and where the Australian legal tech sector is headed.