In this episode we discuss that your database is the single most important foundation to your business. Take time to constantly work on it to ensure it is current. Names, phone numbers, email addresses, birthdays, and other pertinent information should all be stored in one place. This database will be the place to grow your business. When you are thinking of who to add to your database, dig deep. It is amazing how many people each one of us knows without thinking about it.
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