Using Data to Drive Change, ft. Dr. Cindy J. Lin, Hey Social Good

In this episode, we feature Dr. Cindy J. Lin, the CEO and Co-Founder of Hey Social Good, a social impact tech company working to revolutionize social good for people, planet, and profit.

Dr. Lin is an ecologist, environmental engineer, environmental and data scientist, and expert on the environmental impacts of land use and human activities on ecological habitats. She previously worked at the U.S. Environmental Protection Agency, where she designed national environmental standards, worked on cutting edge research, implemented policy to address environmental pollution and sustainability, and managed multiple government and private entities to meet environmental standards. She was the US Regional Expert on the Clean Water Act, Expert Scientist with the U.S. Applied Climate Change National Work Group, Water Adviser at the U.S. Embassy, Beijing, and US EPA's Top Science and Policy Advisor on the US-China Team.

Hey Social Good’s Social Good SaaS platform uses data analytics and machine learning to rapidly verify environmental and social practices adopted by private and public companies. The company makes it easy for businesses to meet company goals and new policy directives to credibly and transparently demonstrate their social impact footprint.

Hey Social Good verifies the environmental and social practices of public and private companies, and award medal rankings to sustainable and ethical companies. The platform’s 200+ decision points data model considers a company's social and environmental impact and how they link to the UN's Sustainable Development Goals. The data-driven information on social good companies help businesses adopt social good practices and consumers shop with purpose. 

A quick note: our co-host, Laurel, is on family leave and returning to the podcast next year. We will have guest co-hosts joining the podcast over the next few months.