Cedric Savarese on building FormAssembly and how their relationship with Salesforce has evolved

In today's episode, we are delighted to be joined by Cedric Savarese, the Founder and CEO of FormAssembly.

Having had FormAssembly as a Talent Hub Talk podcast sponsor, it was awesome to sit down and hear more about the origin and evolution of the business. Cedric shares where the idea came from, how they identified Salesforce as a partner, and how that relationship has evolved.

Cedric also provides some insight into the current challenges that businesses are facing with data, and what the differences are between data ownership and data stewardship.

Finally, Cedric talks us through how he has approached retaining and attracting talent as well as what excites him most about what is still to come from FormAssembly.

We hope you enjoy the episode.