Business:Marketing
From the outside, the legal industry might seem slow to change, but for those working within or alongside law firms, there are constant innovations driving the industry forward.
Today's guest has been right at the centre of that innovation, Ed Lovatt is excited to welcome Michael Hertz, CMO of White & Case to the CMO Series to discuss innovation and how leaders in law firms can approach it successfully.
Ed and Michael discuss:
- Michael’s journey to CMO at White & Case and how it’s influenced his approach to innovation
- How Michael’s deep experience with the knowledge function within law firms influences his approach to innovation day-to-day
- How leaders can ensure that innovation is cohesive and benefits the firm
- How to distil what innovations will benefit a specific client
- The key challenges in scaling innovations within a law firm
- When and how firms should build their reputation in the market as an innovative service provider
- Advice for others looking to be successful in leading innovation within law firm
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