In the first episode of the Dog ’n’ Bone since coming out of lockdown, we speak to the client behind some of the most famous UK advertising of all time, Craig Inglis, former Customer Director for John Lewis Partnership & Waitrose, and the man who made the ads happen, James Murphy, founding partner of Adam&Eve and more recently New Commercial Arts.
The legendary pair discuss making the magical John Lewis Xmas ads, speculate on what Christmas advertising in the year of COVID will look like – and reveal how Craig and Richard Branson shared a memorable moment in a Virgin Trains loo.
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