Phil Thomas, CEO of Ascential Events and chairman of Cannes Lions, and Mike Cooper, CEO of PHD Worldwide, talk about how the Festival of Creativity is changing to meet the call from brands and agencies for a simplified awards structure and value for money. Plus the need for media agencies to stay on top of constant technological change if they are to compete with the consultancies.
They also ponder the lessons learnt from signing off staff ‘car parking’ expenses and over-promising on the availability of star talent. And finally we learn whether Tim Berners-Lee likes to party.
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