Sam Tomlinson, Partner (Media Assurance), Price Waterhouse Coopers & Phil Smith, Director-General, UK advertiser association, ISBA
Sam and Phil discuss the winners and losers of the GDPR data rule change, how procurement and marketing services people can get along better, brand owners bringing their adtech in-house and the trade press tendency to conflate all consultancies into one bucket!
Sam Tomlinson is a partner in PwC’s media assurance practice. He has worked for the global consultancy for nearly 20 years, working with media organisations in both London and New York. He currently leads PwC’s award-winning work on audience measurement and advertising effectiveness and he has advised clients on issues ranging from media audit to impact measurement to digital strategy to cross-border news consumption. PwC’s measurement and media assurance services cover publishing, websites, apps, television, radio, out-of-home and live events.
Phil Smith was appointed Director-General of the UK advertiser association, ISBA at the start of 2017. Formerly Marketing Director of Kraft, Phil formerly sat on ISBA's Executive Committee, which he later chaired while Commercial & Operations Director of Camelot. In grocery retail he has held marketing and general management positions on the boards of Kwiksave, Somerfield and Musgrave. He has also played hands-on roles in a number of early stage marketing technology businesses. At ISBA, Phil has set his sights on protecting advertisers’ interests in the media owner and agency environment and addressing the issues brand builders face in the digital world.
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