In today’s episode, we’re talking about database strategies that will be vital in the next market, and how to master them at the highest level. Ever since you got into the business, you’ve heard people say “work your database”, but what does it actually mean? How do you turn your database and all the contacts you make along the way into a pipeline of deals and referrals?
Jeff shares the formula for database success, why you shouldn’t just be working one database, and what we need to be doing every single day if we want this source to work for us.
We also discussed;
Key Points
The challenge is, most agents aren’t good at doing both. The agents that are good at making new contacts aren’t good at adding value to the relationships they already have. The agents good at nurturing aren’t necessarily good at adding new people. We need to have a system in place to do both.
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