Business
In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Experience Report. There's nothing like going right to source when you want to find out what members want, like, and wish they were getting from their association memberships, and that's exactly what this report outlines. This is an episode not to be missed!
Topics covered include:
- Who Higher Logic surveyed and why
- How members prefer to get information (it may surprise you)
- What benefits members value most
- How often members tend to interact with their associations
- Are associations giving the level of personalization members want
- What the survey revealed about events, both in-person and virtual
- Top reasons members consider leaving their associations
- How associations can use this valuable information
Download Higher Logic's 2022 Association Member Experience Report to learn more!
More Episodes
What’s Next - Redefining Your Value Proposition
2021-09-15
22
2021-09-15
22
The Power of Community Member Research
2021-09-08
14
2021-09-08
14
Professional Communities: Making Members’ Lives Better
2021-08-18
21
2021-08-18
21
What’s Next: Marketing in a Post-Pandemic World
2021-08-04
15
2021-08-04
15
Let’s Talk About Member Data
2021-07-28
19
2021-07-28
19
How to Make AMAs Part of Your Engagement Strategy
2021-07-14
17
2021-07-14
17
From Stagnant to Relevant w/ Amber Huston
2021-06-30
10
2021-06-30
10
Hot Topics from the ASAE MMCC Roundtables
2021-06-23
13
2021-06-23
13
Measuring the Value of Your Online Community
2021-06-02
13
2021-06-02
13
Making the Most of the iMIS/Higher Logic Integration
2021-05-19
17
2021-05-19
17
Engagement Strategies That Work
2021-05-05
33
2021-05-05
33
Global Effect of Email During the Pandemic
2021-04-28
11
2021-04-28
11
Get this podcast on your
phone, FREE
