How to Close More Buyers in 2023 – Part 1

In this first part of a three-part series, host Dan Lesniak walks real estate agents through the process of how to close more buyers in 2023. We are returning to a normal market. To close more buyers in 2023, agents are going to have to have good sales skills in order to find success. The first basic thing to do when working with a buyer is to get a buyer-broker agreement signed. While this is a very basic step to take, most real estate agents today are not doing it. This is not a tool to hold over the buyer’s head to force them to buy a home. Rather, it is a signal from the buyer that they have a commitment to you as an agent and it’s a commitment from agents that you are going to do everything you can to find them a home that is the best fit for them. This gives agents an opportunity to walk buyers through the process of buying a home up front and what value agents are adding to the equation for buyers.

Join Host Dan Lesniak as they discuss…

∙ Why high skills sales agents get most of the business in a normal real estate market.

∙ Why many agents avoid asking buyers for an agreement because of a scarcity mindset. 

∙ How presenting a buyer’s agreement gives agents an opportunity to show the value they add for buyers.

∙ Why having a buyer-broker agreement is part of being a high skill set salesperson. 

QUOTES TO SHARE

💬 “I think it's part of a scarcity mindset, and part that they have not invested the time in developing their sales skills, one of which is presenting your value.” - Dan Lesniak

💬 “This is not a tool that you're going to use to hold over their head to force them to buy a home or not let them out of it.” - Dan Lesniak

💬 “You're setting yourself up to be paid as a low skilled salesperson, you want to be paid as a high sales, high-skilled salesperson.” - Dan Lesniak

💬 “I would just ask that prior to canceling if something is not going the way that you feel that you communicate that and give me the opportunity to correct it.” - Dan Lesniak

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