Business:Marketing
Social Media Strategy Combined With Post Card Campaign That Leads To Success with Rett Harmon -EP 93
Social Media Strategy Combined With Postcard Campaign That Leads To Success with Rett Harmon
Tristan and Jeff’s friend, Rett Harmon, joined them on their third virtual event. He joins the podcast to share his wisdom on how he uses Social Media to grow his local brand and built his team by wearing fun suits! He also shares his quarterly postcard campaign and effective strategies. Tune in to hear how you can use your passion with his success strategy to build your business in 2023!
Episode Highlights:
- Jeff talks about how unique Rett is and how he and his team have continued to differentiate themselves.
- In a world where everyone is trying to one up the last thing, Rett says being yourself may be the greatest challenge and also the most valuable thing to tap into.
- Rett is with Century 21 and speaks at many events.
- Tristan explains how Rett was talking about looking back at what has worked and doing more of it, changing it up a bit. Tristand and Rett share Rett’s videos.
- Rett talks about how he used all of his fancy suits to shoot content and how he maximized the use of time for shooting content and getting photos.
- Postcard campaigns? Rett shares a video showing the unique and creative way his team creates them.
- Jeff recommends all listeners go to Rett’s Instagram to see him and his team as Santa Claus and the reindeers walking through Chick Fil A’s drive -through.
- What item or talking point do you have a lot of ? Rett advises thinking about how you could do something similar with a different object or activity. He also posts a lot of content around fishing with his kids.
- Why is Rett’s postcard campaign so useful?
- How do you take things you’re already doing and use them across all platforms for engagement? Rett has advice.
- People need to know what you do but Rett says people really need to know they can like you, trust you, and build familiarity with you.
- Rett talks about how a partnership began with the local police department and his group, Retro Group who buy things for kids at Christmas.
- How can you make your content strategy to also include community impact? Rett’s team talks about how they have used what they already do and continue to make it better.
- Time is precious. How can you be more intentional and efficient?
- For many looking at finished products by Rett, Jeff, and others operating at a high level, have a hard time thinking that they can do it too.Tristan asks Rett if he had to start all over how he would incrementally grow to where he is now.
- What do people want to know? Get out your camera when you start working through answering those questions.
- What about analytics?
- Rett says, “I don’t have to be the realtor for everyone in my market but I want everyone in my market to know that I sell real estate.” He explains how and why they do because consistency and intentionality work.
- How do you finally make the real commitment to video to expand your reach?
- What about the fear of hindering professionalism? Jeff talks about the trolls and naysayers and asks Rett how he approaches those challenges. He talks about how he really focuses on bringing value marrying what he is already doing in life with Social.
- At the end of the day, find what videos have relevance regardless of what that content focus may be. How can you capitalize on all aspects of what you’re doing?
Resources Mentioned:
Business Video School: https://www.bizvideoschool.com/
- Drunk on Social Website: www.drunkonsocial.com
- Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/
- Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/
- Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/
- Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en
- Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents
- TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
- Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
- Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
- Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/
Rett Harmon:
https://www.facebook.com/rettharmonc21
https://www.instagram.com/rettharmon/
https://www.linkedin.com/in/rettharmon/
YouTube
https://www.youtube.com/c/RandomtoRealEstate
TikTok
https://www.tiktok.com/@rettharmon
https://twitter.com/rettharmon
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