Before creatives receive a briefing on a finished creative brief, they should meet with their planner/strategist/brief writer to review the document and ask a few questions. The objective is to make sure you and your brief writer are simpatico on the brief. In this week's episode, Howard Ibach suggests six questions creatives should ask the brief writer. Join him and Henry Gomez on The Brief Bros.
Creative Review: Domino's Return of the Noid. Agency: Crispin Porter + Bogusky.
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