Learn to Coax Your Customers to Tell You How to Build Products Your Customers Want and Willingly Buy
2023-01-30
Jay Melone, founder of New Haircut shares some very powerful lessons all salespeople and their leaders should heed.
Jay and I explore the power of customer interviews that help you to understand our customer's real buying journey, their triggers, their struggling moments, their moments of clarity and how to identify and attract more of the correct customers. This systems thinking has added benefits since it often surpfaces non-buyers (people who could buy but don't), non-customers (people who could buy if you shift your message or rethink how to apply what you offer), unmet demand (gaps you and your competition are currently missing), unusual uses for your products, work arounds and reversion to their old system.
The customers' words are so much more powerful than ones we assume they'll like.
Get in contact with Jay via linkedin.com/in/jaymelone
Websites
- newhaircut.com (Company)
- newhaircut.com (Company)
Phone: +1 (732) 339-3864 (Work)
- newhaircutco
- jaymelone
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Do you feel like you're sacrificing your principles for the sake of the job? Let's chat. No pressure. i'll ask some questions and listen. You can decide if you can work with me and we can decide if we keep talking, park it or part as friends knowing we won't work together either now or in the future. What do you say? Shall we talk?
https://calendly.com/marcuscauchi/let-s-explore-coaching-training
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