Design Strategy, Interior Product Sales, and Social Selling (with Nicole Lashae Ben)

Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.

Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.

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📲CONNECT with Nicole:

LinkedIn: https://www.linkedin.com/company/thriveindesign

Instagram: @thriveindesign

📲CONNECT with Darla:

Darla’s Interior Design Website: https://darlapowell.com/

Instagram: https://www.instagram.com/darlapowellhome/

📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss

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