How to create a YouTube channel from scratch

Social Bull co-founders Scott Lavell and Jack Beetlestone speak to Broadcast Sport reporter Max Miller about how to create a YouTube channel from the ground up, and their experience doing so for snooker legend Stephen Hendry.

Social Bull has overseen the successful launch of Stephen Hendry’s Cue Tips, which sees the snooker legend giving advice on playing the game, interviewing fellow snooker stars, and performing various challenges related to the sport. As well as Hendry, the likes of Steven Davis, Mark Williams, Judd Trump and other major snooker players have taken part in content.

After just three months, the channel has attracted over 80,000 subscribers, driven by organic reach through Hendry, his interviewees, and the snooker community, as well as regularly drawing hundred of thousands of views to its videos.

Lavell and Beetlestone take listeners through the process of launching the channel - from first pitching the idea to Hendry to their ideas for where to go now they have built a regular audience.