E286 Justin Liggitt - Elevate Your Real Estate Investments by Investing in Yourself, Thinking Creatively and Mastering Best Practices in Investor Relations, Marketing, and Communications

All of us are always looking for ways to improve our business and our investments. We evaluate our teams, our systems, our process as well as the prevailing dynamics and culture in the company in order to rectify flaws and continue the best practices. Wouldn’t it be practical and rewarding if we can hear from someone in the real estate industry who has mastered the best practices in investor relations, marketing, and communications and who has made the choicest investment in himself for optimum personal and professional growth?

 

We are fortunate to be joined in this episode by such an experienced professional. Justin Liggitt heads the investor relations team at DJE Texas Management Group. Clocking in decades of experience in high-level management in the investor relations, marketing, and wealth management industry combined with a background in art and design, Justin brings in his expertise and generously shares them with us. Listen now, master these best practices and get ahead of the competition. Elevate your investments and elevate yourself now!

 

Key Points from This Episode:

• Justin talks about his backstory and his upbringing.
• How does Justin integrate his creative side with the business management side?
• Why empathy and understanding are crucial when communicating with investors.
• Having multiple roles and responsibilities, how does Justin shift seamlessly between roles while being able to establish boundaries?
• Justin describes the best-in-class investor experience that their company offers. 
• How does the mentality of abundance play into that first-class experience for investors?
• Justin talks about the philosophy, principles, and strategies for effective marketing of investment opportunities to their investor community.
• How does Justin effectively manage the process of capital raising?
• How does investor psychology influence the way Justin engages with investors?
• What would make an investor an unsuitable partner for Justin’s company?
• Justin offers some tips on how to bring transparency in communications with clients and their teams. 
• Justin discusses the work dynamics between various teams within their company. 
• How does Justin invest in himself to improve work performance, achieve growth, and optimize the results of their investments? 
• Justin answers the Rare Air Questionnaire. 

 

Tweetables:

“Give yourself some grace and stop being so hard on yourself about not knowing what you're doing right now. Just slow down, breathe, and your brain will follow.”

 

“My creativity informs my professional demeanor and the way that I approach meeting with people. When interacting with people, my intuitive or my creative side informs my professional side such that when forging new relationships with investors, I can identify, is this a fit for both parties? Is this going to be a successful partnership?”

 

“We want all parties to win. We want investors, DJE and the community to win.”

 

“We approach our deals from a standpoint that is consistent with our values, with an abundance mentality that all boats rise and that all parties win.”

 

“Do something more personalized and specific with the people you meet. That allows you to connect faces with names and it's always a better move.”

 

“Your head is not a friendly place whenever you're overwhelmed.”

 

“One of the things that resonate not only with our investors, but also the people that we've spoken to in the past is that we're very upfront and honest about not only the potential to work together, but also if there's none.”

 

“We do want to make sure that the investors that we're bringing on to the future have the same sort of personality, mindset, goals, and also really understand what their responsibilities are in the partnership.”

 

“Investing is a collaboration and a partnership.” 

 

Links Mentioned:

DJE Texas website

How To Write One Song by Jeff Tweedy

Infinite Jest by David Foster Wallace

Schedule a complimentary 15-minute consultation with Justin Liggitt

Invest with CF Capital

About Justin Liggitt 

Justin Liggitt is an investor relations and marketing professional with over 17 years of experience in the investment industry.  He has extensive experience in full-cycle business development and retention, including deep expertise in building and managing investor relations teams and strategic marketing.  

 

Prior to joining DJE, Justin helped a private equity firm launch their first private market REIT which invested in multifamily properties and was responsible for all marketing, business development and investor relations activities of the investment product.  Before getting into the commercial real estate industry, Justin spent 15 years in the wealth management industry in a number of high-level marketing and business development roles.

 

In his spare time, Justin is an artist, an avid outdoorsman and a father to a 6-year-old son.